Working to their adidas Originals PR agency we were tasked to extend Deerupt story through London creative partners and channels working with an open source framework delivering a targeted authentic output.
Our first step was to carefully source creative partners that aligned with the Deerupt principles.
After sourcing the perfect fit instead of following the precedent of going to the largest following we received sign off of the 10 creative collaborators. Next step was to pull together a brief to form guidelines for them to follow but conscious not to restrict their creative interpretation. It was a balance of letting the collaborator create something that fits with their platform/channel but also one that aligned with the Deerupt and adidas Originals philosophy.
We formed a strategy roll out of content with all collaborators starting from global embargo to the retail introduction.
Creative Collaborations Phase
Amount of creative collaborators: 10
Total posts: 84 posts (44 Instagram Infeed x 40 Instagram Story)
Total potential reach: 800,000