Command ‘F’

TASK:

To create a project that celebrates London’s culture and spotlight some of the figures that are shaping the way we think, dress and what we say and listen to.

OUR APPROACH:

Eleven Eleven Agency collaborated with 11 cultural leaders within music, fashion, art and design to create a limited edition range of T-shirt’s on sale starting 19th April for only 11 days.

Naming the project Command ‘F’ references the Apple Mac shortcut of CMD+F to find and highlight linking to the agency’s philosophy of highlighting talented individuals based on their actual substance and integrity rather than by the amount of their social following.

Eleven Eleven Agency selected each of these people because of their relevance and substance within each subculture they lead. Eleven Eleven Agency knows it is about acknowledging and authentically connecting all the pieces of London’s subcultures to create a united final image.

The following 11 emerging cultural leaders;

  • Lotte Andersen started to change the scene with her cultural parties called Maxmilla in West London. Now the 27-year-old art director curates multimedia events, challenging her generation to live a life beyond digital.
  • Kaner Flex a model, dancer and campaigner. He continually amplifies the awareness of autism to the mainstream culture. Being autistic himself he found it hard to communicate until realising a passion through dance.
  • BBZ (Bold Brazen Zamis) is a cultural pioneering collective hosting exhibitions or events prioritising the experiences of QUEER WOMXN, TRANS and NON BINARY PEOPLE OF COLOUR.
  • Jim Longden an 18-year-old creative working within the realms of fashion. He is the founder of clothing brand CAPO that has collaborated with the likes of True Religion. At 18 his brand is stocked in Dover Street Market and continually sells and is worn by the leading UK musicians such as Skepta.
  • Shaquille-Aaron Keith is a talented multi-skilled creative who turns his hand from painting to poetry. While studying full-time Fine Art he is also 1/4 of streetwear Youtube crew PAQ pioneering the scene.
  • Aaron Kudi is Co-Founder of Goeie Katoen one of the best emerging brands out of the UK. Aaron is a believer of reading and approaches all tasks from an artistic point of view with integrity at the heart of each idea.
  • Kesang Ball is an intelligent strong-minded young woman with a degree in Computer Science. Forming part of music collective Pussy Palace she is also Co-Founder and app developer of cool travel focused platform called Trippin’.
  • Sophie Jones started by studying fine art at college but fell in love with photography where she started to document youth culture and capturing the thriving London music scene. Now shooting music videos for the likes of Dizzie Rascal Sophie is considered an established photographer and director promoting the London culture.
  • Tori West a welsh raised, London based editor with already three publications to her name and worked as social editor of i-D Magazine. She may be best known for her fashion glossy, Bricks Magazine but Tori documents the raw female point of view through her zines called Disaster Zine and Flaps.
  • Fredwave is a born and raised North London musician. Famed for expressing the raw dark side of London’s youth culture he is currently the supporting act on Charlotte Day Wilson’s European tour.
  • Nwaka is an emerging 21 year old 360 creative who styles, directs, builds set design and photographer with a distinctive style.

DELIVERED:

A broad range of PR’able and social content including animations
11 T-shirt designs
An engaging digital marketing campaign.

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Eleven Eleven
Unit 23
Tileyard Road
London
N7 9AH

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