To create a project that celebrates London’s culture and spotlight some of the figures that are shaping the way we think, dress and what we say and listen to.
Eleven Eleven Agency collaborated with 11 cultural leaders within music, fashion, art and design to create a limited edition range of T-shirt’s on sale starting 19th April for only 11 days.
Naming the project Command ‘F’ references the Apple Mac shortcut of CMD+F to find and highlight linking to the agency’s philosophy of highlighting talented individuals based on their actual substance and integrity rather than by the amount of their social following.
Eleven Eleven Agency selected each of these people because of their relevance and substance within each subculture they lead. Eleven Eleven Agency knows it is about acknowledging and authentically connecting all the pieces of London’s subcultures to create a united final image.
The following 11 emerging cultural leaders;
A broad range of PR’able and social content including animations
11 T-shirt designs
An engaging digital marketing campaign.