Island Records: ISLAND LIFE

TASK:

Eleven Eleven was tasked to oversee content creation at Island Life, Island Records exclusive music festival which include: sourcing and managing content creators, ensuring short form social content is shot, edited and broadcast same day. On top of this to create a social takeaway for guests arriving straight to their phones to post.

OUR APPROACH:

Every year Island Records hosts a very special event on Osea Island in Essex for their artists, key contacts and friends. This year’s 24hr escape included performances from: Giggs, Ray Blk, House Gospel Choir and Dermot Kennedy, plus rounders and tennis matches, and London’s best street food.

We wanted to ensure every moment was captured with photography and video content on top of having a portable area for guests to receive personalised GIF animation content. Working with an GIF Creator we brainstormed a couple of options on output bringing a fresh twist with a ‘Zoom’ & ‘Traditional’ aesthetic.

Selecting key editing times in the gaps of the schedule allowed us to work quickly delivering assets to the team to post across Island Records socials channels.

DELIVERED:

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Eleven Eleven
Unit 23
Tileyard Road
London
N7 9AH

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