KOJEY RADICAL + JOY BC WORKSHOP WITH DRAWHAUS

TASK:

Secure two cultural creative leaders to host a set of creative workshops and curate event experience.

OUR APPROACH:

As a team we sat down to brainstorm different workshop concepts that would excite consumers and tie into Draw Haus brand values. We decided to curate a sell-out jewellery making and spoken word workshop with JOY BC + Kojey Radical.

Joy BC is a 27 year old South London fine artist jeweller who perfected her skills at Glasgow School of Art. Now being praised by publications at Another Magazine, TWIN and i-D Magazine, JOY BC fanbase is growing by the day.

In The Guardian’s Ones to Watch article featuring Kojey Radical the journalist summarises “a gravel-voiced spoken-word poet and mixed-media artist who is so snappily dressed he could make Kanye West break a sweat”. Born and raised in East London, Kojey Radical is also the founder of PUSHCRAYONS creative collective and the art director of menswear brand Chelsea Bravo.

DELIVERED:

Using our network we confirmed an exclusive venue, ex Bank of Scotland HQ in the heart of Bank London along with securing sponsorships from Corona and other drink brands. Not stopping there we invited other relevant London cultural leaders to attend and amplify across social media channels growing their social channels.

 

 

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