To inspire the next generation of TN consumers by developing an innovative seeding strategy connecting key instigators over a series of product drops.
To build hype and demand around the ‘Hyperblue’ Tn project we wanted to form an all female shoot: female photographer, videographer, MUA along with Nella Rose with her best friends.
Being Nella Rose’s first campaign with Nike she wanted to take us back to her roots having it shot in the place she grew up, Grahame Estate in North West London.
The content created delivered the CTA to drive sign-ups ahead of the meet and greet at Foot Locker Marble Arch.
This content was published across Nike app, @FootlockerEU and Nella Rose’s platforms.