To inspire the next generation of TN consumers by developing an innovative seeding strategy connecting key instigators over a series of product drops.
Part of the strategy we built for Nike was to incorporate a weekend series of events with two of the key instigators, Nella Rose and Jake100.
Having only 5 days to pull this off, we rolled up our sleeves and got stuck in.
Nella Rose’s event focused around the meet and greet opportunity with her fans. We had over 250 people sign-up to attend and people queuing outside for hours before opening.
Knowing that majority of her fanbase are young females from London the event concepts focused on female interaction points such as having ‘Nella’s Nail Bar’, a place for young girls to get TN inspired nail art and manicure.
Overall Nella Rose’s event featured: