RAY BLK ALBUM CAMPAIGN

TASK:

Off the back of the Island Life content, Ray BLK’s team returned to brief Eleven Eleven to create a bank of social content detailing the narrative of her upcoming album.

OUR APPROACH:

With Ray’s first single ‘Run Run’ artwork already commissioned we wanted the rest of the content to use elements of the aesthetic to keep alignment. The next step was to establish how we would communicate the narrative, we wanted to create a series of 8 videos detailing the rationale and background of each track but when stitched together it would assemble a documentary story.

Creatively we wanted the content to be dominated in black and white but with elements of colour with hand held video camera elevating the authentic topics Ray is communicating. On top of capturing video content we secured film portraits and GIF’s to add to the bank.

DELIVERED:

X8 Videos (Explaining each track)
X8 Promo videos / x1 Interview with Alex Twin, Head of Urban Island Records.
X 20 Portraits / GIFs

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Eleven Eleven
Unit 23
Tileyard Road
London
N7 9AH

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