Virgin EMI – Blossoms TV Commercial

TASK:

To produce a 20 second TV commercial within 5 working days incorporating Stockport Country FC stadium and crowd participation.

OUR APPROACH:

Moving fast and efficiently Eleven Eleven Agency wanted to nail the creative. Using inspiration from the bands previous project which was a mockumentary, we wanted to carry on the story of the Stockport County FC mascot that featured in it.

The narrative of our commercial is set around the journey of lead character, Stockport County mascot. We set the tone with the mascot in the changing room getting ready, walking through the tunnel to be welcomed by an high energy crowd while the mascot dances to the music. The crowd would then hold up green cards to form a large green screen which we would superimpose the album artwork onto post production.

With our vast network we pulled together a close knit team using local runners and camera assistants to manage the crowd of 400 keeping the correct cultural tone and approach.

Being a flexible agency we were easily able to source budget permitting director and post production services to deliver the well received content within the tight deadline.

DELIVERED:

A fully graded 20 second TV commercial

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Eleven Eleven
Unit 23
Tileyard Road
London
N7 9AH

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